I’ve spent most of my adult life embracing unique and adventurous paths—working as a scuba instructor on cruise ships, serving as an industrial firefighter in the Canadian oil patch, working as a freight train conductor, and even being a Coast Guard Rescue Diver at a hovercraft base.

I believe the "normal" approaches to life are outdated, and the best solutions often require out-of-the-box thinking.

In 2018, I stumbled upon the world of YouTube, where I discovered the potential of digital content to transform lives. Faced with adversity, I found solace in self-improvement videos that catalyzed a profound shift in my mindset, finances, and overall health. This transformative experience sparked a powerful realization within - the true impact YouTube could have on entrepreneurship and business marketing.